Car launch schedules go haywire, what now?

Ans - Post-Covid may be one of the worst times to introduce a car as not only on a weaker consumer sentiments will taper demand, even the companies would be struggling to maintain cash flows and save costs. Already, the looming lockdown has forced many automakers to either shift their launches to digital platforms or even postpone them perpetually. Now OEM’s need to come up with a robust strategy to not just re-work their product offerings, but also smartly anticipate customer's changing preferences.