Triumph Motorcycles launches online customization platform

Triumph Motorcycles India has launched a new customization feature on its official website that allows buyers to customize their motorcycles with a host of accessories. 

• Customization options can be sent to the dealer for execution.

• Real time visuals on how the motorcycle will look.

• Some motorcycles have over 180 accessories to choose from.

Triumph India has 16 motorcycles in its portfolio, and each one of them features a wide range of accessories. This new configurator showcases your preferred motorcycle in a 180-degree view, and gives you the option to add accessories and see how they will look on the motorcycle. The platform also shows you the price of the accessory, giving you an overall cost estimate. The accessories on offer include luggage options like panniers, aftermarket seats even performance, styling and protection updates. Additionally, Triumph is also offering pre-designed ‘kits’ for some of their models. These kits are a combination of a number of accessories and you can opt to see how one of these entire kits would look on your bike. 

Finally, a potential buyer can save the customization and send it to their dealer who will spec the model for you, as required.

Speaking on the occasion, Mr Shoeb Farooq, Business Head Triumph Motorcycles India, said “The Triumph online customization will enable buyers to customize their motorcycle even from their mobile devices giving them a visual of how the machine will look with the chosen accessories. The wide variety of accessory categories can overwhelm when choosing in-shop, however, digitally, it enables riders to try various combinations to know exactly how the motorcycle will look once the customization is done”.

Triumph isn’t the first brand to introduce a platform like this - Indian manufacturers like TVS and Royal Enfield recently introduced similar customization resources as well.